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July 27, 2005
TV Guide Gets Big Makeover
I used to be a subscriber to TV Guide but as time went on I found myself watching less and less non-sports programs on TV and the listings that I did need were easily available online or in the newspaper. So I ceased my subscription. Many others have done the same, often also because of the increased ease of finding other sources for TV listings. That has spelled bad news for TV Guide who finds that they are down to 9 million subscribers from a one time high of 20 million. Which means that the magazine has been losing money.
So as a response TV Guide is completely making themselves over. Instead of the familiar pocket-size, the Guide will get bigger. In addition, instead of devoting 75% of the magazine to listings and %25 to stories, that will flip with 75% of the magazine's pages being filled by stories. And on top of that, while they will still be available on their website, TV Guide will be eliminating regional listings, instead only having one edition with two printings, one for the East Coast and one for the West Coast. My question is what about the people in the central and mountain time zones? Or were there not too many people buying the magazine in those areas?
Unfortunately unless these changes really make a big difference in how many people subscribe or buy TV Guide, one day it might be no longer which would be a shame considering it's been around since 1953.
Posted by silverdsl at July 27, 2005 01:30 PM