Random Thoughts

It could just be coincidence that they decided to do this update, and another recent one around the time that there's been some complaints, but kudos to them if they decided to address that some fans expressed a desire to hear from Steve more often via his website. So many people depend on websites, especially official websites to get news and information, and fans not only want to see updates from their favorite drivers, but expect it. So it's good that Steve and his "people" are giving them what they want. It's hard for some to understand but the reality is that not every fan will stick around if they feel as if their favorite driver or athlete has dropped off the face of the earth. It's not that they're "bad" fans, or that they stop being fans, it's that they might shift some of the more hardcore fan behaviors elsewhere. Teams, drivers and sponsors spend a huge amount of time finding ways to draw fans in so that they'll buy merchandise and support the sponsors and their products - keeping fans informed and enthusiastic is part of the way to keep fans interested.

As I noted above it's good to see an update that's not an announcement about an announcement. Instead Steve says t that there's nothing to say, and acknowledges that there's been some set-backs. I think it's a much better course of action to be straight-forward. This way no one gets their hopes up thinking that there's going to be some sort of news soon only to be disappointed, and there's no frustrations when deadlines for announcements come and go. It's not always easy to acknowledge when things aren't working out exactly as one would hope as I think Steve is doing here, so I give him a lot of credit for being willing to share with his fans how things are going for him, which isn't all that great as far as a ride goes, but extremely well as far as being a fan goes since his favorite football team is in the Super Bowl.

What's not so good that Steve still doesn't have a ride. Of course Steve isn't giving up on finding a ride for this season - he didn't give up in the face of two serious accidents, I wouldn't expect him to throw in the towel yet. However, he's likely going to be waiting a while for the right opportunity to come his way unfortunately. The vast majority of teams already have their drivers set for this season, but maybe something will turn up as the season goes along if a team wants to make a driver change or decides to expand - Steve could certainly win races for a team that gave him a competitive car or truck, it just takes a team and sponsor willing to believe in his abilities as much as his fans do.

There's also a photo of Steve's dog Harley wearing a Bear's cap - I wonder how many promises of treats it takes to get him to pose like that?! My dog would never be so cooperative!